"Before (working with Peak Financial Wellness), I was making money, but it was just disappearing—almost like I was working for free. Now, I see exactly where my money is going, I pay myself, and I have a plan for growth."
Lindsey \\ Aesthetic & Wellness Practice Owner
Most practice owners think getting control of their finances means hiring a bookkeeper or learning QuickBooks.
But there's a better way—and it only takes three simple steps."
Gather. Plan. Command. The simple system that turns financial confusion into CEO-level confidence.
Step 1:
GATHER
Set Your Foundation & Collect Your Numbers
Get crystal clear on your break-even and gather all the financial data you need in one organized place. No more hunting through bank statements or guessing at numbers—you'll know exactly what information matters and where to find it in minutes.
Step 2:
PLAN
Build Your Weekly CEO Cash Planner
Transform your numbers into a powerful weekly plan that shows you exactly what's coming in, going out, and staying in your business. You'll see your financial future before it happens and set yourself up to pay yourself like a wealthy CEO—not just when there's "extra" money.
Step 3:
COMMAND
Make Confident Decisions & Track Reality
Use your planner as your personal CFO tool to answer "Can I afford this?" in seconds, make strategic decisions about investments and debt, and update your actuals weekly to stay in complete control of your cash flow. This is where the magic happens—and where profits grow.
Here's what I know about you:
You're smart. You're capable. You didn't build a six-figure practice by accident.
But somewhere along the way, the money part became overwhelming—and instead of getting clearer as you grew, it only got murkier. You started second-guessing yourself. Avoiding the numbers. Making decisions reactively instead of strategically.
That ends now.
You don't need to become a financial expert or hire an expensive CFO to get control of your cash flow. You just need someone who understands your world—the chaos of running a practice, the pressure of payroll and restocking inventory, the dream of finally paying yourself well—to show you exactly what to track, how to plan, and how to make decisions with confidence.
That's exactly what this course does. And you're absolutely ready for it.
Since working with PFW, we finally feel confident in our financial decisions, and seeing our future projections is priceless as we prepare for what's ahead. It’s taken a huge weight off, and we feel much more confident about our financial future.”
Dr. Nicole \\ Wellness Practice Owner
What's Inside the
Cash Flow Crash Course
Module 1:
The Wealthy CEO Blueprint: Your 7-Step Path to Peak Profits
The Foundation: Know Your Numbers, Get On Track
This is where everything changes. Most practice owners have no idea how much cash should actually stay in their business accounts—so they either hoard too much (and starve themselves) or keep too little (and panic when big expenses hit). Worse, they have no clear path for HOW to start paying themselves well. In this module, you'll get the exact business bank account structure that keeps your money organized and protected, the specific dollar targets for each account, plus the precise 7-step priority system that takes you from "barely breaking even" to "wealthy CEO taking regular distributions"—in the right order, at the right time.
Inside this module:
- The simple 3-account banking structure that separates your money by purpose—so you always know exactly what you have available to spend, what's set aside for taxes, and what's there for emergencies
- The exact formula for determining your target balances for each account—so you stop guessing how much cash should stay where
- My proven 7-step roadmap that shows you exactly what to prioritize and when—from covering your baseline expenses all the way to taking owner distributions on top of your regular salary
- Why the ORDER matters just as much as the steps themselves (and why skipping ahead can actually cost you money and peace of mind)
- How to know when you're ready to move from one step to the next—so you're building wealth strategically, not randomly
- The difference between a "reasonable salary" and "wealthy CEO distributions"—and why you need both
module 2:
The Peak Money Prep System
Get Organized Once, Stay Organized Forever
You know that Sunday scavenger hunt where you're digging through bank accounts, credit card statements, and your memory trying to figure out what you spent and what's coming? Yeah, we're done with that. This module gives you the exact system to gather everything you need for your Weekly CEO Cash Planner in one simple session—so you never waste time hunting for numbers again. Plus, you'll finally understand what your TRUE break-even is (hint: it's probably not what you think).
Inside this module:
- The three types of expenses every practice has—and how to organize them so nothing falls through the cracks
- How to handle recurring expenses vs. variable expenses in your planning (so you're never caught off guard)
- The simple savings method that helps you prepare instead of panic when those big one-off expenses hit (malpractice insurance, anyone?)
- How to properly set aside money for taxes - so they’re built into your system from the start
- How to calculate your true break-even—the real number you need to hit to keep your business running (most owners get this wrong)
- Your complete "Expense Master List"—every business expense with its due date in one organized place you can reference forever
The result: No more scrambling. No more "I forgot about that bill." Just a smooth, organized system that makes managing your money feel easy instead of overwhelming. And you'll finally know the exact revenue target you need to hit to keep the doors open—which is the foundation for everything else.
Module 3:
The Weekly CEO Cash Planner: Your Personal CFO Tool
The Game-Changer: Your Budget + Forecast in One Powerful Tool
This is the module my private clients rave about. This is the tool that changes everything. The Weekly CEO Cash Planner is your personal CFO in a spreadsheet—showing you exactly what's coming in, what's going out, and what's staying in your business for the next 13+ weeks. It answers the question "Can I afford this?" in seconds, helps you make confident decisions, and gives you the clarity you've been craving.
Inside this module:
- Complete walkthrough of the Weekly CEO Cash Planner and how to set it up for YOUR practice
- How to forecast your income and expenses so you can see problems (and opportunities) coming weeks in advance
- The simple weekly update process that keeps you in control of your cash flow without taking over your life
- How to use this tool to make real-time decisions about hiring, investing, or cutting back
- Why this beats traditional budgeting (and why my clients actually USE this instead of ignoring it)
module 4:
Strategic Debt Mastery: When & How to Leverage for Growth
Smart Money Moves: Using Debt as a Tool, Not a Trap
Debt isn't inherently bad—but using it wrong can sink your practice. And those one-size-fits-all "rules" about debt? They don't account for YOUR business, YOUR goals, or YOUR situation. In this module, you'll get my honest, nuanced approach to debt—including a few hard rules to protect you, general guidelines to empower you, and the freedom to make the choice that's right for YOUR practice.
Inside this module:
- The "ROI Rule" for deciding if financing makes sense—a simple way to evaluate whether debt will actually grow your wealth or just drain it
- When to pay off debt aggressively vs. when to carry low-interest loans to maturity (and why both can be smart moves depending on your situation)
- The debt payoff priority system—which debts to tackle first, which to pay minimums on, and why focusing on one at a time builds unstoppable momentum
- My hard rules on debt that will protect you from common traps (like falling for those "business payday loans" that destroy practices)
- The "Yo-Yo Debting" trap—why paying off debt before you're financially ready just puts you right back in the hole (and how to avoid it)
- When it's okay to contribute to retirement AND pay down debt at the same time (yes, really—this is Profit Peak #6)
- How to build a relationship with a local banker so you have access to quality financing when you need it
- The debt types to avoid at all costs—and what to do instead
The result: You'll stop making debt decisions out of fear, shame, or desperation. Instead, you'll use leverage strategically and confidently—like a true CEO who understands that debt is a tool, not a life sentence. You'll know exactly when to borrow, when to pay off, and when to let low-interest debt ride while you build wealth elsewhere.
"The changes in our business since working with Chelsea are night and day. Now, I actually have money in my bank account! I understand how my finances work, how much I need to bring in, and how to allocate my revenue."
Lindsey \\ Aesthetic & Wellness Practice Owner
Burning Questions other aesthetic and wellness owners have had before working with us:
I'm feeling a bit overwhelmed by all the things I'm going to need to learn and execute inside this program. Are you sure I can do this?
Will I need to purchase a whole bunch of fancy tech tools and software to make this work?
Do I need to be a master of spreadsheets to pull this off?
How much time will this actually take each week once I'm set up?
I'm already working with a bookkeeper. Will this conflict with what they're doing?
What if I'm just starting out and don't have much revenue yet? Will this still work for me?
What if I get stuck or have questions as I'm going through the course?
How long do I have access to the course?
There’s no easy button for cash flow chaos
(but you know that)
You are not someone who gives up easily. And you're not someone who settles.
You didn't build a six-figure practice by accident.
You took a massive risk. You invested everything—your time, your money, your reputation—into creating something meaningful. You've worked harder than most people will ever understand, shown up on days when you wanted to quit, and kept going even when the path wasn't clear.
This isn't about the spreadsheet. This isn't even really about the money.
This is about getting your LIFE back. This is about finally feeling like your business is working FOR you instead of against you. This is about being able to say "yes" to the things that matter—without guilt, without panic, without wondering if it's going to break you financially.
You deserve to pay yourself well. You deserve to make confident decisions. You deserve to sleep peacefully at night knowing your cash flow is handled.
And you absolutely have what it takes to make this happen.
I've worked with plenty of practice owners just like you—smart, driven, overwhelmed—who thought they'd never "get" the numbers. Who avoided their bank accounts. Who felt embarrassed that they didn't have this figured out yet.
And now? They're paying themselves consistently. Making strategic decisions with confidence. Building the profitable, sustainable practices they always dreamed of.
The only difference between them and you is that they decided to stop waiting for it to magically get easier.
They chose to invest four weeks—just four weeks—into learning a system that would change everything. And it did.
You can keep doing what you're doing. Keep hoping it gets better. Keep telling yourself you'll figure it out "eventually."
Or you can take control right now.
I've got your back. The system works. And you're ready.